The Challenge

Sharp HealthCare is San Diego’s leading health care system. As a community-based, not-for-profit organization, they are deeply committed to their vision, known as "The Sharp Experience." They approached us to create a brand video that could effectively and expressively convey what this experience means to both patients and employees.

The Approach

With live-action production not being an option, we turned to 2D animation to bring their story to life in a way that complemented and elevated their brand identity. After refining the voiceover to perfectly capture their message, we illustrated and animated a blend of recognizable and abstract visuals to communicate the essence of their organization.

The Final Result

We handed off a refined, heartfelt animation—succinct yet impactful. It encapsulates their brand narrative and is used as a refresher for existing employees and a primer for new hires. Now Sharp has an audio-visual asset to help everyone understand the meaning of The Sharp Experience, making this project one of our most powerful collaborations.