Title

Snapdragon Spaces

Snapdragon Spaces

Category

Technology

Client

Snapdragon

Snapdragon

Year

2024

2024

Overview

Visualization of Augmented Reality in action

The Challenge

Qualcomm’s Snapdragon Spaces simplifies the development of extended reality (XR) experiences, yet Qualcomm needed a compelling way to showcase its platform’s possibilities without relying on existing XR software or direct headset capture.

The Approach

Collaborating with Qualcomm’s XR team, we conceptualized immersive use cases featuring multiple characters, illustrating the diverse applications of XR technology. We directed actors to interact with an invisible digital world, later brought to life through 3D and 2D visual effects.

The Final Result

The video was received as an engaging introduction not only to the Snapdragon Spaces platform but to the broader experience of using XR headsets. It brought the platform's potential to life, driving engagement and inspiring creativity among developers. This video became the first of several we created for the Snapdragon Spaces team.

Credits

Creative Direction

Live-action Production

Art Direction

Graphic Design

2D/3D Animation

Audio and Video Editing