The Challenge

Qualcomm Technologies is recognized worldwide for its Snapdragon line of mobile chipsets, powering millions of devices and delivering high-performance user experiences across the globe. With the upcoming launch of the next-generation Snapdragon 6 and Snapdragon 4 platforms, Qualcomm partnered with us to create a single video that would showcase both chipsets while generating excitement among consumers seeking premium performance at a more accessible price point.

The Approach

The client wanted a fresh approach that would gamify the viewing experience — essentially creating a “choose your own adventure” style video that helped viewers determine which chipset best fit their needs. We developed two main characters to serve as avatars for the chipsets, guiding the audience through a variety of technologies and features integrated into each platform.

Actors were filmed on green screen while environments and backgrounds were created using AI-generated imagery, allowing us to achieve cinematic, high-production-value visuals without the need for extensive location shoots.

The Final Result

Working within an accelerated production timeline, we successfully pitched, developed, and delivered a commercial-style campaign video that the Snapdragon team was excited to showcase in support of the launch of their highly anticipated new products at a major release event in India. The project combined cinematic storytelling, AI-assisted production techniques, and fast-turn creative execution to produce a polished, high-energy piece tailored for both live event presentation and digital promotion.

In addition to the primary hero film, we also created a suite of short-form edits in both landscape and portrait formats optimized for social media and digital platforms, resulting in a comprehensive library of promotional assets that could be deployed across multiple channels and audience touchpoints.