The Challenge

Kyocera, known internationally for building cellular phones that are tough like none other, needed a dynamic and engaging marketing video in preparation for the launch of their first-ever rugged 5G smartphone.

The Approach

We determined that a combination of visuals would be necessary; 3D renders of the device for an extreme close-up look at its design, and practical live-action sequences geared toward the kind of audience that could take advantage of such a rugged device.

The Final Result

The video redefined perceptions of Kyocera, packed with style, energy, and relatable real-world benefits. Pleased with the outcome, Kyocera later entrusted us with a similar project for one of their rugged flip phones.