The Challenge

As Lytx’s flagship product, the DriveCam device and its AI-powered backend needed a deep-dive video that would clearly explain its functionality. Unlike their brand-focused video, this project required a clear articulation of complex processes.

The Approach

Working closely with Lytx, we developed a compelling narrative that illustrated the device’s inner workings using 3D renderings, a simulated 2D interface, and live-action reenactments. The video demonstrated how DriveCam detects and alerts drivers and managers about unsafe behaviors in real-time.

The Final Result

We produced a technically polished and understandable marketing video that Lytx used to successfully market their product to enterprise businesses looking for fleet management solutions.