Title

The Legend of the Crane

The Legend of the Crane

Category

Health & Wellness

Client

Sharp HealthCare

Sharp HealthCare

Year

2018

2018

Overview

The true power of hope and love

The Challenge

Sharp HealthCare—nationally recognized for its culture of people-centered care—sought to create an inspirational short-form documentary highlighting the intersecting journeys of two patients, their families, and care providers. The story needed to be deeply emotional and authentically representative of a profound, real-life experience.

The Approach

To capture the heart of this shared journey, we combined interview footage with hand-drawn illustrations and stop-motion photography, creating a textured, expressive visual style. Enhancing the emotional resonance, we were fortunate to feature the evocative track “Into The Sea” by the acclaimed band, The Album Leaf.

The Final Result

With plenty of tears and smiles throughout the process, we delivered a story that went far beyond a typical marketing video. What emerged was a heartfelt audio-visual narrative—one that reflects the true power of hope, love, and the practice of prayer.

Credits

Creative Direction

Scriptwriting

Art Direction and Design

2D/3D Animation

Audio and Video Editing