The Challenge

The Vermont Department of Health needed a public service announcement to inform citizens about the recent reclassification of marijuana for recreational use. The challenge was to present crucial legal information in a way that was both clear and accessible.

The Approach

From the start, it was clear that 2D animation was the best medium to convey these key points effectively. By avoiding live-action, we ensured the content could be included in paid campaigns without the complications of talent licensing. Working closely with Vermont’s local government, we developed messaging and visuals designed for clarity and retention.

The Final Result

We crafted an animated piece that delivered a lively and approachable explanation of the new regulations, using abstract and representative visuals to engage viewers. The end product proved to be the perfect solution for conveying essential legal details in an informative yet digestible way. In the first two weeks of the campaign, views on YouTube well exceeded 3.5 million impressions with well over half watching it in its entirety