Human × AI
Made by humans. Powered by possibility.
Artificial intelligence is the most disruptive technology since the arrival of the internet. We’re cautiously optimistic about what that means. Our industry has always evolved alongside advancing tech. Shifting from film to digital sensors. Replacing splicing with editing software. Helicopter shots, easily outdone by drones. It’s simply that AI is what’s next.
Instead of resisting change, we take a thoughtful approach to studying and applying AI to stay in tune with industry trends while ensuring our clients aren’t left behind. Never using it just for the hell of it. Only using it to enhance our visual storytelling. AI is here to compliment our capabilities, and we mostly use it in two specific ways.
Human × AI
Made by humans. Powered by possibility.
Artificial intelligence is the most disruptive technology since the arrival of the internet. We’re cautiously optimistic about what that means. Our industry has always evolved alongside advancing tech. Shifting from film to digital sensors. Replacing splicing with editing software. Helicopter shots, easily outdone by drones. It’s simply that AI is what’s next.
Instead of resisting change, we take a thoughtful approach to studying and applying AI to stay in tune with industry trends while ensuring our clients aren’t left behind. Never using it just for the hell of it. Only using it to enhance our visual storytelling. AI is here to compliment our capabilities, and we mostly use it in two specific ways.
Human × AI
Made by humans. Powered by possibility.
Artificial intelligence is the most disruptive technology since the arrival of the internet. We’re cautiously optimistic about what that means. Our industry has always evolved alongside advancing tech. Shifting from film to digital sensors. Replacing splicing with editing software. Helicopter shots, easily outdone by drones. It’s simply that AI is what’s next.
Instead of resisting change, we take a thoughtful approach to studying and applying AI to stay in tune with industry trends while ensuring our clients aren’t left behind. Never using it just for the hell of it. Only using it to enhance our visual storytelling. AI is here to compliment our capabilities, and we mostly use it in two specific ways.
Post-Production / VFX
Post-Production / VFX
Post-Production / VFX
We usually tell specific stories, often centered around people and products. The ideas we convey may be relatively simple, but under most circumstances we choose not to use AI to replace a real actor, let alone multiple actors. If our client is interested, we deploy AI to bolster the pre-production and post-production pipeline. A prime example is a recent project we made with Qualcomm Snapdragon. Aside from the main actors, their devices and certain 2D graphics, every visual element was produced using AI tools.
We usually tell specific stories, often centered around people and products. The ideas we convey may be relatively simple, but under most circumstances we choose not to use AI to replace a real actor, let alone multiple actors. If our client is interested, we deploy AI to bolster the pre-production and post-production pipeline. A prime example is a recent project we made with Qualcomm Snapdragon. Aside from the main actors, their devices and certain 2D graphics, every visual element was produced using AI tools.
We usually tell specific stories, often centered around people and products. The ideas we convey may be relatively simple, but under most circumstances we choose not to use AI to replace a real actor, let alone multiple actors. If our client is interested, we deploy AI to bolster the pre-production and post-production pipeline. A prime example is a recent project we made with Qualcomm Snapdragon. Aside from the main actors, their devices and certain 2D graphics, every visual element was produced using AI tools.
Stock Footage / B-roll
Stock Footage / B-roll
Stock Footage / B-roll
One of the ways AI is genuinely impressive is in the creation of fully-customized supporting visuals. Gone is the need to sift through stock asset libraries and pay licensing fees. Instead, we can create our own content with a consistent look and feel, perfect for assembling projects like this spec advertisement we made for GlobalFoundries. Aside from the script and closing brand animation, this entire video consists of AI-generated assets, including the voiceover.
One of the ways AI is genuinely impressive is in the creation of fully-customized supporting visuals. Gone is the need to sift through stock asset libraries and pay licensing fees. Instead, we can create our own content with a consistent look and feel, perfect for assembling projects like this spec advertisement we made for GlobalFoundries. Aside from the script and closing brand animation, this entire video consists of AI-generated assets, including the voiceover.
One of the ways AI is genuinely impressive is in the creation of fully-customized supporting visuals. Gone is the need to sift through stock asset libraries and pay licensing fees. Instead, we can create our own content with a consistent look and feel, perfect for assembling projects like this spec advertisement we made for GlobalFoundries. Aside from the script and closing brand animation, this entire video consists of AI-generated assets, including the voiceover.
client benefits
client benefits
what's in it for you
what's in it for you
what's in it for you
AI offers our clients more possibilities than ever before, both creatively and financially. It expands the range of tools available to us, allowing us to work more efficiently, explore new ideas, and produce content that was previously difficult or cost-prohibitive to create.
AI offers our clients more possibilities than ever before, both creatively and financially. It expands the range of tools available to us, allowing us to work more efficiently, explore new ideas, and produce content that was previously difficult or cost-prohibitive to create.
AI offers our clients more possibilities than ever before, both creatively and financially. It expands the range of tools available to us, allowing us to work more efficiently, explore new ideas, and produce content that was previously difficult or cost-prohibitive to create.
01
Smarter Post-Production
Smarter Post-Production
Smarter Post-Production
Great videos start with real people and real performances, that's never changing. What has changed is how fast and far that footage can go once it reaches post-production.
Great videos start with real people and real performances, that's never changing. What has changed is how fast and far that footage can go once it reaches post-production.
02
Control
Control
Control
Full control over setting. Whether it's swapping a backdrop, adjusting lighting and time of day after the fact, or placing talent in an environment that would be costly or difficult to shoot in-person, AI tools give us flexibility over the final look without compromising the authenticity of a real performance.
Full control over setting. Whether it's swapping a backdrop, adjusting lighting and time of day after the fact, or placing talent in an environment that would be costly or difficult to shoot in-person, AI tools give us flexibility over the final look without compromising the authenticity of a real performance.
Full control over setting. Whether it's swapping a backdrop, adjusting lighting and time of day after the fact, or placing talent in an environment that would be costly or difficult to shoot in-person, AI tools give us flexibility over the final look without compromising the authenticity of a real performance.
03
Flexibility
Flexibility
Flexibility
More versions from one shoot. A single day of filming can be repurposed into multiple cuts: a 30-second ad, a 15-second social teaser, a vertical version for Stories and Reels, even localized versions with AI-assisted captioning or translation, without re-shooting or rebooking locations.
More versions from one shoot. A single day of filming can be repurposed into multiple cuts: a 30-second ad, a 15-second social teaser, a vertical version for Stories and Reels, even localized versions with AI-assisted captioning or translation, without re-shooting or rebooking locations.
04
Consistency
Consistency
Consistency
Consistent quality at scale. AI tools help match color, lighting, and audio across scenes and cameras, so the final product looks polished whether it's one video or twenty.
Consistent quality at scale. AI tools help match color, lighting, and audio across scenes and cameras, so the final product looks polished whether it's one video or twenty.
Consistent quality at scale. AI tools help match color, lighting, and audio across scenes and cameras, so the final product looks polished whether it's one video or twenty.
05
Return of Investment
Return of Investment
Return of Investment
Lower cost without cutting corners. Automating repetitive technical work frees our editors to spend their time on the details, the timing, the story, the performance, that actually make a video memorable.
Lower cost without cutting corners. Automating repetitive technical work frees our editors to spend their time on the details, the timing, the story, the performance, that actually make a video memorable.